Resume

Janelle Schultz

Marietta, Georgia * janellez29 @ msn.com

Executive Summary

Technical management, product management, project management, business analysis, budget planning and adherence, staff acquisition and training. Passionate about technology. Account Management, record of improving efficiency, productivity and profitability through process improvement. CRM experience including Oracle CRM and Salesforce. Solid web development skills including ecommerce installation and customization and content management system implementation. Social media management for growth. Outstanding communication, interpersonal and negotiation skills. Management of external vendors and remote employees. Project plan, scope, oversight, risk management.

 
Professional Experience

Travelport Ltd. – February 2016 – Present
Digital Media Systems and Traffic Manager

  • Strategize new initiatives and build out project plans, acquire resources as necessary, provide task assignments and ultimate oversight
  • Prioritize initiatives as they affect final outcomes using cost/benefit and other logic
  • Ensure accuracy and timeliness of all campaigns through a program of training and reporting
  • Analyze and manage support for internal systems including but not limited to our ad server, Salesforce, Asana, various email platforms and marketing channels
  • Salesforce specification, customization, reporting and support. Conversion of team from Oracle CRM to SF
  • Manage a team of three ad traffickers and two technical resources
  • Communicate corporate strategy as it relates to my team. Adapt message for two very different teams and needs


Mastermind Involvement Marketing – Atlanta, GA – June 2014 – January 2016
Senior Project Manager/Traffic Manager

  • Manage projects including website development, research study development, social media campaigns, tradeshow technology implementations, art installations, video production
  • Manage all traffic for digital agency
  • Manage A/B testing programs through third party software implementations (Optimizely)
  • Provide detailed software specifications for development projects
  • Strategize all new project implementations with greater team
  • Identify and manage all vendors for software development, video production, study participant providers, freelance designers, voiceover talent, and tradeshow or other event suppliers
  • Identify, learn and train or arrange training for third party tools – Microsoft products, Adobe products, Hootsuite, ExactTarget/Salesforce, Basecamp, Google tools
  • Perform minor web development as needed
  • Manage agency IT strategy, identify IT vendors and identify maintenance needs
  • Product management as related to app development and delivery/distribution and marketing
  • Perform account management tasks as needed


Pigeon Point Web/Squirrel Chaser Web Solutions – Chelsea, AL – August 2006 – Present
Owner/Web Developer

  • Develop, design, implement and maintain content management system-driven websites using WordPress, Joomla, Drupal and other systems
  • Install database-driven ecommerce/shopping cart systems including Magento, ZenCart and other embedded carts (into CMS)
  • Develop marketing strategies for traditional and new media advertising, including social media, affiliate marketing and PPC
  • Search engine optimization (SEO)
  • Obtain new clients through marketing and networking


Luckie & Co. – Birmingham, AL – June 2013 – January 2014
Digital Project and Product Manager

  • Managed multiple digital projects consecutively
  • Saw projects through from discovery, kickoff and delivery; managing budget, schedule and work
  • Specified phone/tablet apps and manage development through third-party vendors
  • Managed the entire process of building microsites and Facebook apps for sweepstakes and contests
  • Supported the creation of social media campaigns for brands, products and organizations
  • Managed large-scale website build and maintenance for multiple clients
  • Worked to ensure each deliverable included an analytics component
  • Served as liaison between client, account and design and development teams


EBSCO Industries – Birmingham, AL – March 2012 – June 2013
E-Commerce Site Manager

  • Managed initiative to create a Magento-based website with a large product catalog
  • Managed multi-site/multi-store implementation, bringing additional sites online on new platform
  • Administered catalog through import/export
  • Promoted site though social media, email marketing, product data feeds, online marketplaces, contests and other methods
  • Managed several AdWords/Bing Advertising campaigns
  • Analytics reporting via Google Analytics and SiteCatalyst
  • SEO and other optimization utilizing SEOmoz (Moz)


Oakstone Publishing – Birmingham, AL – April 2011 – March 2012
Director of Digital Marketing

  • Promoted robust line of continuing medical and dental education products through websites and online
  • Maintained a successful cost per click program through Adwords, Microsoft/Bing Advertising and others
  • Managed email acquisition through radiologydaily.com and other microsites
  • Responsible for social media presence and several affiliate and other online sales programs


University of Washington – Seattle, WA – July 2003 – August 2006
Assistant Director, Health Sciences Academic Services & Facilities

  • Managed Creative Services and Technology Services groups, including all staffing and operations
  • Maintained $1.5 million annual budget
  • Improved processes for efficiency and financial stability
  • Served as liaison to other campus departments and groups


AdRelevance – Seattle, WA – July 2000 – June 2002
Media Project Manager/Director Content Management Group

  • Managed content classifiers and data integrity staff
  • Managed software lifecycle development of content classification system
  • Effected a 30% productivity gain over six months
  • Developed training plans and documentation for new software and work processes
  • Interfaced with upper management, Engineering, IT, HR and other departments 


AEI Music Network, Inc.. – Seattle, WA – September 1996 – May 2000
Manager, International Projects/Business Analyst – Technology Group

  • Managed the production and global rollout of a music programming software package
  • Provided business analysis to create a digital file storage management system
  • Authored HTML and MS Help system
  • Procured and managed the installation of components of the system at all locations
  • Localized software and developed a training program for users in domestic and international offices
  • Managed a team of project managers and music digitizers
  • Worked to ensure connectivity and replication between global offices via VPN 


Country Music Association – Nashville, TN – May 1995 – May 1996
International Project Manager, International Department

  • Produced CD compilation series
  • Administered monthly international CD service
  • Marketed/promoted country music internationally
  • Authored monthly newsletter
  • Organized press conferences and international activities for CMA’s major events (CMA Awards and Fan Fair)  

Education

Colorado State University – Pueblo, Colorado – May 1993
Bachelor of Arts – Magna cum Laude Mass Communications/German

Eberhard-Karls University – October 1992 – January 1993
Foreign Study Tübingen, Germany